met with webdesigner Kwang-su, Kim
brainstorm on web prelude
suprise of meeting: he suggested <span style="font-weight:bold;">a lower case with fonts "perpetua" instead of Opitma all upper case.
REASONS: length of "carole foret" fits better with lower case, serif looks more elegant and luxurious.
CONCERNS: website planning to use all uppercase, so logo may not match, also all words are planned to use Arial (san serif) to give men disconnect to gay/feminine relations to necklace, this may
DECISION: to disconnect feminine connections to necklace can use other method to overcome, also, site stil use Arial uppercase, so less compromise
run the risk of reminding them and lead to not change of taste
so now, my name cards, box mock up has to stop for changing logo if I'd like to. time consuming and postponing delivery. however, a good point to consider.
on web: after 2 hours of discussion on few proposed idea, final: will use a video instead of initial construction.
video: black box with black ribbon, shooted on street, with ribbon flying.
will meet sunday
