decided exhibition will be using this method.
it's risky, as most of us (MADS) are showing everything, the work, the result, video, graphics and the end product, while I am not showing anything. but such idea is to pin point what's luxury is the about and with this, men may stop and think of luxury and lead to change of taste:
exclusivity
chasing the rare
private human 1 on 1 experience
to acquire time, engaged with someone willing to spend time
a connection that we may be loosing
and the extension of the product to aspiration (so by not showing it, tells the key is not the product itself)
and I think this is fun , like a joke, that someone is expecting to see something in an expo but you see nothing.
either viewer in exhibition either get it or don't
I just feel like this is what I'd like to do. as in Oscar Wilde said, "An idea that is not dangerous is unworthy of being called an idea at all. "
