Friday 2 November 2007

> THE OLD WAYS

the abundance of e-commerce, mega store ebay seems to be the way to go now.

Thinking back in the old days, buying/selling involved the actual meeting up at a meeting place, either a shop or a location. customer engaged in the experience in touching, examining, understanding and trying on the product. It involved physically at same place together, involves senses and human interaction. a little similar to the operation of shops these days.

however, the different of shops vs the one just mentioned, probably is the homogeneity of what is being provided now. sales stand at the counter, and sell to customer instead of being a 1 on 1, face to face personal encounter. even LV in HK, you don't get much respect and time from a sale.

my experience engaging in the viewing of arm revolution (only because their e-commerce site is not ready yet), inspired me. the connection build from such engaging 1 on 1 experience is somehow one hardly get it from stores. it's something that I tried and felt that was so precious that gave me little surprises and story to tell. an experience that stays and live with the product for a long time.

can designers bring back similar "traditional yet can be inventive way of meeting the product" to our "modern" and "efficient" digital intense world, is it too impractical to even try?

To me, this is Luxurious.