Idea/reasoning:
to deliver the conclusion of my artifact: luxury is about exclusivity, privacy, chasing the rare, engaging in an experience and back to the one on one, human interaction in real space.
viewer expecting something to be viewed in exhibition, however, "private viewing appointment only" deliver such conclusion just right and crisp.
a telephone number on the plate - if anyone call, the necklace can be viewed. effort need to be paid to engage.
ORIGINAL IDEA.. BUT SUGGESTED TO USE IDEA 1. WILL ASK AROUND.
