Feedbacks of the final artifact were a mixed, also surprises.
• Audience enjoyed the individual experience of meeting despite taking them time out to perform such viewing. the experience one develop connections with the product, the feeling, touching, trying out and connecting with the designer
--> luxury - an intimate, sophisticated, hidden pleasure one has been chasing. it chases other than what’s disclosed, get out of the fiction of what most people define it. it’s the certainty of the experience’s uniqueness..
• Idea of diamond necklace is not as repulsive as they used to perceive. as they voiced it is not bling bling/hiphop style.
--> men don't like to related to things they don't feel rooted. That showed re-engage men to a different environment (e.g. by images etc) possibly breaks the stubbornness of their rooted habitual perception of similar item and they are happy to receive a new angle their way.
• To all, hidden diamond (having diamonds on the back) seems controversial, also, a “wow” or "ah, cool" factor
--> perhaps it’s the voice telling never-heard stories, it’s the perfume we never experienced, it’s the look that penetrates pure courses
• 3 out of 6 despite enjoyed the viewing experience, they insisted on spending same amount of money on watches instead
--> Men’s habitual behaviors, believes and mentalities are still considered quite a resistance to change of taste, but I believe time may be a factor to allow a slower transition.
• all love the limited production and serial number - despite is not new, it was perceived as very preferable.
--> luxury is not about surplus, it's more about rare things on world.
• unexplained numbers on pendant raised curiosity. the "I", the "750", the "10 29 51"
• 2 out of 6 non-experienced users were very interested to acquire 1 of the pieces. They found it exclusive, surprising, a self-enhancement and pleasuring
--> Men do stop and think of luxury chain when given a preferable situation and identity. Luxury can be the awareness of deserving and self definition through the right medium
