Today , in the alienation of the globalization, everything becomes heavily homogenizing in a lot of ways, that, identities has been slowly disintegrating. We loose the sense of ourself, our own definition, sense of life, sense of being. Luxurious store are like Starbucks, H&M, Mcdonald, experience of engaging into the product experience became homogeneous as well as digital.
Again, can we deliever an experience personal, where you can touch, chat, feel and acquiring such experience by being there, where no one other than such person whom experienced it can take home with it? this is luxury and can we manage it? if a store concept becomes a 1 to 1 experience, is it too costly to operate ? is this a fantasy that men has been looking for?
