Saturday 27 October 2007

> MET WITH ANOTHER LUXURY BRAND


Met with armrevolution. a cuff links company that selling each pair made of stainless steel at around 500 pounds. targeting a very niche market group.

very similar to my idea indeed.

summary of meeting:
I met the designer as a potential customer as their web e-commerce is not launched yet.
location: liberty cafe 2nd floor
person: designer herself, Scottish, dress semi formal, mid 20.
product - packaging: very nice and more expensive / luxurious packaging than any other cuff links company I've seen.
product - cuff links: big, masculine, architectural
future - launching of e - commerce
event - may have exclusive event (but do express because of low budget, have to keep it small)
warranty - 2 yrs
trick - serial numbers for each pair, but not limited
marketing - as a new movement
office - london and nyc
duration of our meeting - 30 mins
bill - 6 pounds paid by designer