tested with target audience.
feedback :
varies, but more people inclined to like the new design with photos.
but convey no whatsoever idea it's a jewelry brand,men's brand, especially is a diamond brand.
RATIONAL behind my design - PHOTOS with NO point of reference:
GIVE SPACE to viewer to relate to their own experience/imagination
a PULLING ATTITUDE instead of a pushing attitude
my audience has THIER OWN creative mind, and style, bring home/related brand to whom they prefer themselves to be
anyone can't relate to cards - not quite my audience, so it's alright
LUXURY - time out, moments, air, texture, life, identity etc.> picture may help identify them
once one feel connected to brand > POINT OF INTEREST arrouse
other diamonds/precious metal brand / luxurious brand in market not heading to such RISKY DIRECTION, but to me,
EVERY MEN deserve style in life with chic precious jewelry > help them DISCONNECT BLING BLING/HIPHOP to diamond jewelry
REBUILD ANOTHER RELATIONSHIP
