Skyped with the graphic guy from HK and brainstorm and discuss about few possible directions of the communication. esp focusing on name card now.
my idea is:
1. have a major name card for personl - shop - pr, etc
2. have a name card size, plastic, for distribution
major direction / execution narrowed down:
using photos, my own travel photos, that deliever idea of "time", "place", or a bit random things saw.
no product shot
no quotes/slogan ?? (TBC)
no models
not directly obvious that it's a jewelry brand, and not pretentious
ANALYSIS
--> risk: will mislead target customers / too much effort to know what this is / doesnt seems like a jewelry brand/ not luxurious / TOO open to intepretation
--> great: open to intepretion, so own what you saw, how you feel/emotionally connected with the right audience / Time, travel is luxury / open up curiousity about what is it about / keep it in pocket / less conventional
