attended at the London Business School's seminar by a strategy consultant - from HK actually. - Thanks to Paul C. my tutor forwarding me such info.
got my space at the live video feed room. obviously, many interested (and found out at the end as well) in asia's opportunities - 1 room can't fit all.
interesting, however, to me, it's quite stating the obvious (which I have knowledge of) - all she stressed is Asian culture buy into big brand names, and they are pretty superficial. Asian are under COLLECTIVISM rather than INDIVIDUALISM. threw some statistics but nothing really in depth nor forward looking.
however, it did raised some good point - small luxury brands properly won't succeed in Asia as they don't operate the way Asians (Chinese esp.) prefer. good note, level of truth - may not be absolute.
good finger food and wine at the end though. yum!~
