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AH LUXURY.

a journal to keep track my train of thoughts and process of discovering what is luxury and how men will stop and think of luxury and trade up.

Sunday, 27 May 2007

> STARTS FROM THE BASICS – Necklace

FIRST would research more on Necklaces
I’ll look into the below:

- History
- Style (design, shapes, lengths, representations… etc) FIND EXAMPLES
- Markets, market segmentation
- Which segments am I interested most
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      • > HISTORY OF 40,000 YEARS - TIMELINE
      • > STARTS FROM THE BASICS – Necklace
      • > GENERATING IDEAS AND STRATEGY
      • > CREATING A MEN'S LINE - USE IT!!
      • > A QUESTION
      • > TESTING THE RANDOM PLAY
      • > RANDOM PLAY - II
      • > RANDOM PLAY (A QUICK TEST) -I
      • > CHANGE OF HABIT AND TASTE??
      • > HATE IT OR LOVE IT?
      • > THEY DID WEAR THEM
      • > MEN SHOULD BE ABLE TO WEAR NECKLACE, DIAMONDS?
      • > MISSING LUXURY ON THE NECKLINE
      • > ANNOYED, QUITE ANNOYED
      • > MEN ARE FROM MARS
      • > THE SHY MEN