ANOTHER QUESTION:
is it even possible to change what people's habits, social constrains, buying habits, and tastes?
in this case, will a man who may never wear necklace, or wear a less luxurious one be able to and willingly consider to think of a piece of necklace and maybe a luxurious one?
is it even possible? in what environment, what conditions, what design, what attributes one needs to change their taste? just a piece of necklace, can design be so fascinating that will make one trade up?! (while I think this is quite arbitrary, what is stylish)