my target market is actually quite narrow, especially most of them are risk adverse (typical professionals) and spending habit are pretty much formalized. breaking through their spending habit - big brand & silverwear at most, is definitely a challenge.
at which point men will STOP and THINK and break their usual habit? or is there any chance of getting into that?
my analysis is, marketing, styling to be :
1 of those premium luxury well known brand - EASY, BUT WHY PEOPLE BUY INTO IT? ONLY IS BECAUSE IT MAY BE CHEAPER
to be quite different where others in the market is not offering - DIAMOND/GOLD jewelry with style but not a big brand, DIFFICULT, BUT VY MUCH INTERESTING.!
