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AH LUXURY.

a journal to keep track my train of thoughts and process of discovering what is luxury and how men will stop and think of luxury and trade up.

Monday, 6 August 2007

> COMPETITOR STUDIES

did such studies again.
checking out other luxurious brand's necklaces on:
styles, prices, material, length and thickness of chain, symbolism, packaging (briefly)
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      • > BIARRITZ - SO WHAT'S IT ABOUT?
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