The survey spoke to 7,000 consumers across 14 markets in Asia, and about 500 Indian respondents from Delhi and Mumbai were a part of the study.
The focus of the study:
· Asian Life, today and tomorrow. What are people's hopes, dreams and biggest need states?
The pulse of the region:
People are seeking greater control and balance over their lives to devote more time to personal pursuits for a sense of connection:
92% stated they wished their life contained more fun (85% agreed that doing enjoyable things are more important than prized possessions)
84% wished they had more time to focus on their spiritual life
82% felt life wasn't complete without spending time on cultural pursuits such as music, art, theatre, etc.
95% stated their family is the most important part of their life
85% stated that children don't see enough of their parents
85% wish they had more contact with people in their community
90% agreed that modern life is becoming more stressful
85% stated they are looking for ways of getting more control over their life
