market segmentation and demographic:
age: 25-40 or anyone with youthful mind
(age is not very much matters anymore in my context!!)
location: cities. civilized/developed countries
type of men: those whom take care of their look/would love to take care of them/think they are/can be beautiful as well/ in style, lifestyle as well
sexuality: no matter they are straight or gay - they are very confident about their sexuality, i.e. a straight guy wont be in doubt of their own sexuality just because where my necklace.
necklace usage experience: can be none. maybe stubborn in silver jewelry which is alot more common in market. worried but may like to try out if they are being exposed to it.
professions: mainly professional. e.g. Architect, bankers, laywer --> however, most professional are bit more stubborn on their identity.
