> EXHIBITION DESIGN - IDEA 1

Idea/reasoning:
to deliver the conclusion of my artifact: luxury is about exclusivity, privacy, chasing the rare, engaging in an experience and back to the one on one, human interaction in real space.

By showing the box, viewer will open, expecting something as in a accessories which give away by the box, but the absent of necklace with "private viewing appointment only" deliver the conclusion just right and crisp.

a telephone number on the plate - if anyone call, the necklace can be viewed. effort need to be paid to engage.


HIGHER INCLINATION OF THIS EXHIBITION DESIGN. BUT WILL REVIEW.

> EXHIBITION DESIGN

created few exhibition ideas:

A. men wearing necklace and being film everyday

B. a display of necklace (final product) with no diamond showing, a mirror reflecting the reflection

C. a placement on the wall
"TRUE LUXURY IS WHEN PLEASURE, QUALITY, PRIVACY AND EXCLUSIVITY ALL COME TOGETHER
SLOW DOWN AND BOOK A PRIVATE VIEWING SECTION WITH CAROLE FORET TO VIEW THE LAUNCH COLLECTION

THE ONLY WAY WE OFFER TO THE CAROLE FORET’S EXPERIENCE"

> RECIEVING A DESIGN DRAFT BY GIANDA

designer from a grad of MAID, after meeting, and discussion,
a design draft of packaging is received.

> HAPPINESS BY MATTHIEU RICARD

Finished this book in june but revisited just today again "a guide to developing life's most important skill" - Happiness

some inspiration from it..


DESIRE
desire, cannot express itself without a mental representation
desire embellishes the objects on which it rests its wings of fire

SUKHA
the joy of being alive, the conviction that we still have the ability to flourish, the understanding of the ephemeral nature of all things

EMOTION
positive emotion strengthen the clarity of our thinking and the accuracy of our reasoning, since they are based on a more accurate appreciation of reality
when you extend a friendly hand, you cannot make a fist

THOUGHTS
nothing is right outside because nothing is right inside
knot in our chest is the result of mental constructs, as they accumulate and solidify, give the illusion of being external and real. it is provided by an exacerbated sense of self importance.

I
i think therefore i am - Descartes
the self as a mental and verbal destination, merely an idea
self emerge when we combine "I" the experience of present moment , with the "person", the continuity of our existence

FREEDOM
spontaneity is a precious quality as long as it is not confused by mental chaos

EGO
an affective reaction to our field of experience, a mental withdrawal based on fear - Han de Wit

SIMPLICITY
our life is frittered away by detail.. simplify , simplify" - American moralist Henry David Thoreau

HAPPINESS
the happiest man is he who has no trace of malice in his soul - plato

> CONCLUSION FROM TESTING ARTIFACT

Feedbacks of the final artifact were a mixed, also surprises.

• Audience enjoyed the individual experience of meeting despite taking them time out to perform such viewing. the experience one develop connections with the product, the feeling, touching, trying out and connecting with the designer

--> luxury - an intimate, sophisticated, hidden pleasure one has been chasing. it chases other than what’s disclosed, get out of the fiction of what most people define it. it’s the certainty of the experience’s uniqueness..

• Idea of diamond necklace is not as repulsive as they used to perceive. as they voiced it is not bling bling/hiphop style.
--> men don't like to related to things they don't feel rooted. That showed re-engage men to a different environment (e.g. by images etc) possibly breaks the stubbornness of their rooted habitual perception of similar item and they are happy to receive a new angle their way.

• To all, hidden diamond (having diamonds on the back) seems controversial, also, a “wow” or "ah, cool" factor
--> perhaps it’s the voice telling never-heard stories, it’s the perfume we never experienced, it’s the look that penetrates pure courses

• 3 out of 6 despite enjoyed the viewing experience, they insisted on spending same amount of money on watches instead
--> Men’s habitual behaviors, believes and mentalities are still considered quite a resistance to change of taste, but I believe time may be a factor to allow a slower transition.

• all love the limited production and serial number - despite is not new, it was perceived as very preferable.
--> luxury is not about surplus, it's more about rare things on world.

• unexplained numbers on pendant raised curiosity. the "I", the "750", the "10 29 51"

• 2 out of 6 non-experienced users were very interested to acquire 1 of the pieces. They found it exclusive, surprising, a self-enhancement and pleasuring
--> Men do stop and think of luxury chain when given a preferable situation and identity. Luxury can be the awareness of deserving and self definition through the right medium

> QUOTE FROM EURENSBERGER

The journalist Eurensberger says on “der Spiegel” that those who live luxuriously are those who have the means that will progressively lack… i.e.: Time – Autonomy – Space – Peace – Silence – Healthy Environment.

> WHITE BOX PROTOTYPE (PHOTO REC'D) - GLOSS/LEATHER

> BLACK BOX PROTOTYPE MADE (PHOTO REC'D) - GLOSS/LEATHER

> ANOTHER DESIGN DRAFT - MY OWN

> CREATETHE.COM

a full service interactive agency for luxury, fashion and retail brands
they made Prada, Miu Miu, Bottega, Calvin Klein, Bulgari etc.
looking into pages they create to see how people layout sites.

> MET WITH ANOTHER WEB DESIGNER

met with another web designer sharing :

new ideas icons generations method
2.5-D media presentation
kular.com
my web idea
his style, abilities


he will draft something these few days for the main web design. will meet Thurs and later the week for further development

> NEW MACHO ARTICLES

>TESTING, PRIVATE VIEWING II.b

profile and feedbacks as follow:

profession: self employed media consultant, partying as professional as well
age:31
location: online, skype
date and time: 11 Nov 07, 7 pm
duration of our presenting: 20 mins
habits on necklace usage, budget: never wear necklace, but silver bracelet and family ring
other accessories they own: silver bracelet and family ring
feedback: very interested. asked for prices. would love to own one(he is metro sexual, self obsess).

>TESTING, PRIVATE VIEWING II.a

profession: shoe maker, own factory in china, well traveled
age:33
location: online, skype
date and time: 10Nov 07, 8 pm
duration of our presenting:15 mins
habits on necklace usage, budget: doesnt wear accessories
other accessories they own: only watches
feedback: 1st question: asked for prices. very interested but may not consider buying, however, suggested if its face to face experience where he can see and touch and have time to experience it will be a great experience and may think differently.

> MET WITH MAID

met with giandaniele. industrial designer from last year MAID.
chatted about ideas on boxes and packaging overall @ royal exchange. will have input idea draft on wed.

> PROTOTYPE - F VS B

>FRONT

>BACK


Decision has been made on the sides for the front and back. back as with diamond in touch with skin instead of the typical showing off way - a hidden luxury. however, it's up to user's preference. is not a pushing style.

>INNER PACKAGING - THE TOUCH, THE SENSES

met with Lim, from BA in LSF. brainstormed idea on inner packaging based on box designed. purpose is to add additional functionality, but also casual and beneficial to jet setter.

using of silk (?) - is it the softness, the finest, the touch! that bring us back to the simple feeling of senses. - WILL THIS BE A SMALLER STEP FORWARD TO MAKE MEN STOP AND THINK OF LUXURY?

> WEB - PRELUDE -2

1. flash from white to black - fast
2. video and flash out "Carole Foret" (reference at :http://tomford.com/en/ beginning page)
3. click into a "square" shape next to Carole Foret, go to -
4. a quote slowly flash out, "to be seen in December" also another "square" shape to click on and go to
5. "Book an private appointment today"(which link to mail) in London to view the Carole Foret's collection prior to it's public launch.

> VIDEO MAKING - 1ST DRAFT

www.caroleforet.co.uk

first page is completed. critique from Paul C.:
can be more than 1 page to feel completed from a user point of view
low contrast is the new form of photography - attract more attention

so action: create more than 1 page. may alter video.

> PACKAGING - INNER BOX PROTOTYPE

after long discussion with Lim and Kim, found out if there is no crack in the inner lining of the box, necklace will fly here and there. so decided to make a crack so necklace can sit still as shown in the design draft.